Tuesday, 19 March 2013

Jargon Busting
In response to ‘Why it’s time for galleries to drop the jargon’ by Christina Patterson
Published in the ‘i’ newspaper Tuesday 5th February 2013

This article, by Christina Patterson, puts across the view that “the art world uses words everyone else has dropped”. Patterson argues that this language is old-fashioned and is used as a way to make mediocre art seem more important. She also complains about the practice of contemporary artists; suggesting that their anti-capitalism was false and their work is repetitive.

Upon my first reading of the article, I have to admit, I was in agreement. As an advocate for accessibility and a supporter of ‘End Oil Sponsorship of The Arts’ I was pleased that she was arguing for more clarity in The Arts and raising awareness of “a world in which art is bought by hedge funders as an investment and a brand”.

But then I started to imagine a world without descriptive language: it would be awful. Patterson complains about the over-use of synonyms: “why they seem to think it’s better to use the word ‘notion’ rather than ‘idea’, or the word ‘narrative’ rather than ‘story’…” I would argue that exact words help to give meaning with more accuracy. I think language is an intrinsic part of the art and the exhibitions; art is not just the paintings on the wall; it is the building, the leaflet design and the language used – these all transmit the ideas of the artist. As an Art History student I have often become frustrated whilst trying to read visual arts criticism and not understanding the words used, but you know what I did? I got the dictionary out and learned something.

And when writing my own criticism I get the thesaurus out too, because artists basically do one thing: create, and there are only so many times you can use the word ‘create’ in a piece of writing before it gets boring and you sound incompetent.
As for young people using language “which seems very, very old-fashioned now”, what kind of language does she want us to use? “This exhibition is totes amaze” – now that would be a travesty.

Whilst we’re on the subject of visual arts criticism; Patterson suggests that it “often doesn’t seem to be all that critical”. Of course promotional writing and catalogues (the examples of language in the article) are not going to be critical – their aim is to attract visitors, and yes, sometimes buyers. As for actual critical writing, I would say that contemporary criticism is more balanced than it used to be. I often read reviews of exhibitions in which the writer says what they felt was missing, how they would have liked to have seen the works displayed. Surely this is better than the days when taste makers told us what to think and tarred exhibitions with the phrase: “A pile of rubbish!”

Patterson also suggests that art galleries use this language to hide something: “that the work wasn’t very good at all.” Surely art is objective? Furthermore, Patterson says that this artwork that they are over exaggerating may not be “worth thinking about” and that artists keep asking the same questions, leaving all the answers to us. I would like to suggest that art is supposed to make us think, make us feel something – it provokes discussion, which in a world of mind-numbing television is surely a good thing. For example, the work of war artist Xavier Pick makes us ask questions about the humanitarian situation in Iraq in a way that five minutes of biased news coverage cannot.

Now to the accusation of false anti-capitalism: “you might wonder why, if the artist hated capitalism so much, that the work was so often for sale”. When this issue is brought up and people are complaining about the huge sums art is sold for, I think of artists from working-class backgrounds laughing behind the backs of the ‘fat-cat’ bankers who paid the extortionate amounts for their work. This may be my inner socialist talking, but I reckon taking from the rich and giving to the poor has got to be a good thing, even if it’s not quite anti-capitalism. The fact that contemporary artists such as Tracey Emin and Damien Hirst then give generously to charities makes this even better. Someone once said (though I can’t now remember who): “You have to be part of the system in order to corrupt it.”

Although I agree with Olivia Patterson that there needs to be more clarity and accessibility in The Arts, I think there is a time and a place for descriptive, academic language. I believe that language is an intrinsic part of the artwork and that ‘dumbing-down’ our language would be a great loss. I think that a balance is being re-addressed in the art world: galleries are focussing on education and discussion and criticism is becoming more unbiased, artists are donating their time and money to communities in need and social media is enabling a creative revolution. At a time when The Arts is being cut we need all the support we can get, and language is the key.

Interesting Links:

The original article by Olivia Patterson:


‘End Oil Sponsorship of the Arts’: http://www.artnotoil.org.uk/about

And ‘Liberate Tate’: http://liberatetate.wordpress.com/

War artist Xavier Pick: http://www.xavierpick.co.uk/

Another interesting contemporary war artist Derek Eland: http://derekeland.com/


Tracey Emin’s website: http://www.traceyeminstudio.com/